"Broadcast" And "Speak"-News Broadcast And Anchor Talk Broadcast A Comparative Study Of News Voice

“The News broadcast”,spreading voice of the government,who plays the role of political communication in the spread of voice for propaganda type voice.With the development of the Internet,media communication forms and platform tends to diversification,numerous audiences are turning to social media to get news.News broadcast took the opportunity to create the program "Anchor Talk Network".at the same time the trill,quickly,bi and bi li and CCTV news APP launched.The media is sociabilityl and the message debry,which means that Anchor Talk Network must change in the news voice and tend to be“close to the people” in the recountive utterance.The content is stick to the hot.The narrative subject on the host network,colloquial expressions and body language is rich;Narrative skill using multimedia narrative enriches the passed symbols.further by the political official voice gradually into “populist” common voice,take the initiative to close to show the distance with the audience,reveal the characteristics of its people.At first,sorting academic docs at home and foreign for the news voice and the anchor said broadcast.and the paper summarizes the relationship between the news broadcast and the anchor broadcast.Secondly,the paper makes a comparative analysis of the voice of news broadcast and anchor talk broadcast to explore their respective voice characteristics.Then,from the policy,technology,audience and other aspects to explore the reasons for the different narrative voice.At last,discussesing how to make good use of social platforms to expand the audience.In this paper,more than 145 samples of “News Network” and “Anchor Talk Network”are compared to find out the differences in news content,voice and narrative skill.probing into the expression of trait in social media.It points out the significance of news network to realize the cross media narrative from TV media to social media,expand the young audience and spread the mainstream voice with the help of social platform.At the same time,it is pointed out that mainstream media should pay more attention to the interactive,story-oriented and personalized innovative expression of news narration in the future.The forword of technology have promoted the big changes of the media.These days,the popularity of social networking platform,information disseminator and comments will be a double identity,such media environment requires the mainstream media news discourse expression style must be good at innovation and the use of modern means of media,as soon as possible to gain the initiative in the public opinion field.As the mainstream media,“News Network Broadcast” has the responsibility to lead the direction of media reform.The attempt of "Anchor Talk Network" daptates to the trend of the forward of The Times.