| Up to now, the TV news anchor is the most effective media symbol to make theinformation and viewpoints reach to audiences whether in Western or in China, which canmost present the media features as well. The anchor with particular personality not onlyrepresents media wills but also is in the center of the public opinion. It has been playingdecisive role in community through their popularity and influence. Through what kind of wayhas it become such a superstar group?What are its basic features? In the news media time,what’s the development trend of the anchor, and what kind of challenge will this group face?This paper will be followed mainly on these topics. |
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