The Ethical Anomie And Regulation Of Body Narrative In Short Video Transmission

Body narration is to use the body as an expression medium to carry out discourse production and narrative practice.For a long time,the body has been left out and neglected in the process of spreading.With the development of society and technological changes,the body is gradually liberated,and the short video platform has empowered the public with a near-zero threshold of operation.As a result,the body has become the most vivid and vivid expression medium for users in short videos.People can express themselves in short videos as they please.Universal and diversified body narratives have begun to take place in the Internet space.However,after the body has gone through the process from contempt to value,it has not developed on a normal track,but has gradually moved towards alienation under the influence of consumer society and visual culture.In the modern consumer society,the body has become the center of hunting by commerce,and the body in the short video has become a disciplined and consumed commodity.A considerable number of Internet celebrities and users have replaced economic interests and social capital through the commercialization and consumerization of the body,and the body has become the most convenient and strongest creative capital for the audience.The temptation of realizing traffic has triggered many unexpected and unachievable physical performances.A series of absurd and exaggerated body narratives such as showing ugliness,showing disabilities,eating raw pig intestines,and setting off firecrackers in the crotch are gradually refreshing people's bottom line.Constantly impacting existing moral concepts and laws and regulations.Therefore,it is necessary to analyze the current situation of the ethical anomie of body narration,clarify the reasons for the phenomenon of ethical anomie,propose corresponding governance strategies,and construct a rational and healthy body value concept.The thesis first uses the literature research method to sort out the historical context of the problem of body communication,and then uses the participatory observation method and case analysis method to analyze the ethical failure of body narration in the short video.Starting from the status quo of body narrative and short video,the thesis first summarizes the manifestations of the ethical anomie of body narrative in short video into three categories,namely the alienation of ugliness in body narrative,pornographic metaphor,and violence display.The harm of the phenomenon is explained in detail.Secondly,it analyzes the diffusion mechanism of ethical anomie from both internal and external aspects,and analyzes the causes of ethical anomie from visual culture,consumer society,attention economy and other aspects,and finally puts forward relevant governance strategies.First of all,the government must improve the top-level design of governance and improve relevant laws and regulations.The mainstream media must actively play a role,establish Internet thinking,strengthen the right to speak in the short video space,and lead the correct body values.Secondly,the short video platform itself must strengthen supervision,strengthen the content review mechanism,short video users must improve media literacy,strengthen the cultivation of social responsibility awareness,all parties in the society work together to build a healthy body value concept,and create a clear short video space.