Cultural Narrative Analysis Of Short Video

The fast pace of life makes anxiety common in modern society,people in all aspects of life,especially in the workplace,there is a greater pressure,people need a quick and convenient release of pressure channel.Nowadays is the Internet new media era,Short video has the characteristics of fragmentation,convenient for people to browse in the time of fragmentation,and watch at the same time can communicate,chat,strong communication,deeply loved by users.Today,the development of short video gradually matures,the audience of short video also has a more detailed requirements.Rural Short video is one of the most popular short video categories,which is closer to life and attracts many audiences.The short video "plum seven"is very typical among them.Her short video shows many delicacies,from the cultivation of ingredients to the full-scale recording of the finished products,in addition,taking rural life as the original target,the audience was shown the beautiful natural and pastoral scenery,and the free and broad-minded attitude towards life and the spirit of facing life conveyed in the short video,which allowed the audience to enjoy watching the video,while staying in the beautiful countryside,also slowly calm down,serious thinking,to explore the true nature of life,more positive to find the beauty of life,to find the joy of life.It also has a unique narrative style,we can see in the & quot;plum seven"short video narrative content and narrative strategy.The use of various visual and auditory symbols in the short video,better interpretation and display the images of rural life,set the tone of the short video.In the narrative content,"Li Ziqi"short video theme is clear,showing the essence of rural life,will be a true picture of the beautiful landscape of pastoral poetry and painting,while transmitting a certain amount of traditional cultural values.Through the hidden "big narrator"and the emergence of the "sub-narrator"of the presentation,a better description of the connotation of rural culture.In the video,he presents the daily physical space for the audience,he is a spiritual space with the basis of the public spirit,but also provides the audience with a multi-dimensional imagination space.Through the display of harmony between man and nature,transmission of respect for nature,love the values of nature,and the narrative plot of showing the emotion between man and nature,the beautiful and warm images of rural life are created.In the application of narrative strategy,the short video "Li Ziqi"grasps the production idea of pastoral short video very accurately,through the conversion of inner focus and outer focus,conveys warmth and sets the tone of the video.In the use of narrative techniques,rather than strong visual conflict,the whole short video is presented slowly and without delay through relatively smooth scenes and melodious slow background music,and the whole narrative rhythm is relatively smooth,but not boring.Through the use of narrative techniques will be better pastoral cultural values into the short video,which is "Li Ziqi"short video narrative way.