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The Narrative Voice Of Short Video On Current Events In The Context Of Media Convergence

Posted on:2021-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:S JinFull Text:PDF
GTID:2518306107462004Subject:Radio and television and digital media
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The Internet has impacted the ecology of all walks of life and created an unprecedented environment for public opinion.The integration of media has become a general trend.Especially since 2017,short videos have provided a way for ordinary people to use the right to speak.To ensure that official ideology plays a role in the environment of online public opinion,mainstream media urgently need to respond to new changes in the media and occupy a dominant position in the discourse field.Short video on current events is a new form of news that emerges in this context.It uses short videos to disseminate news information with a review nature,which has both visibility and news depth.This article focuses on this new form of news and attempts to explore it from the perspective of narrative voice.Firstly,the concepts of commentary TV news and short video on current events are sorted out through the literature research method.At the same time,the previous short video narrative research and short video narrative voice research are summarized,and the current academic research results and gaps are discussed.Then,based on " foundation-core-carrier "framework,through case study method and text analysis method combined with the text of anchor talk hookup";finally,the summary of the research content for the mainstream media to make recommendations.It is found that the narrators of short video on current events have distinct personal characteristics,and tend to use hybrid narrative person to complete the narration of the subject,and form a good new interactive relationship with the subject.The picture language of short videos of current affairs commentary has the style characteristics of mobile,authoritative and flexible;the voice language has the style characteristics of network,youth and emotion;and the text language has the style characteristics of polysemous and eyecatching.Attitude,expression,mood and body language are the carriers of narrative voice in short video commentary on current events.
Keywords/Search Tags:Narrative Voice, Short Video, News Comment
PDF Full Text Request
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