Research On The Dissemination Of Network Variety Shows Based On Niche Culture

In the context of media integration,the Internet,as an important communication medium,must deeply understand and grasp the basic logic of Internet development,the characteristics and core needs of network users,take advantage of network variety content advantages,form advantages,media advantages,and shoulder the value-led culture mission.With the formation of a multi-media integration and communication pattern,network variety has gradually grown into a time-sensitive,influential,and innovative form of network content after going through several stages of "initiation," "blowout," "transformation," and "iteration." In the selection of themes,we continue to dig in the direction of diversification and niche,and realize the cross-border expansion of the network variety in themes.The network variety show based on niche culture came into being in this context.In 2017,iQiyi's self-produced solo "China has Hip Hop" was the first attempt of a network variety show based on niche culture.In 4 hours,it received more than100 million views,becoming a model for the spread of niche theme network variety shows,and then triggered a series of "niche" booms.The author only takes the niche variety show made by the three major video sites of iQiyi,Youku and Tencent Video as the main research object in the past two years,and from these more successful and influential cases-"The Rap of China" "Street Dance of China" and "The Big Band",from the perspective of communication,we study the characteristics of network variety show communication strategies based on niche culture.In the introduction,in the introduction,the author starts from a macro perspective and explains the background,meaning,related concepts,current situation,content and methods of the research on the communication of network variety shows based on niche culture,with the emphasis on clarifying the background of the rise of the program Environment,sort out the current status of research.The main part,the first chapter is based on the context of media fusion.From the perspective of communication psychology,it explores the factors of program communication from three aspects: external social network environment,psychological needs of program audiences,and internal precise innovative production.The positioning and propagation characteristics lay a good foundation.The second chapter starts with the entire communication environment and analyzes the unique localization,precision,and multi-media communication positioning that the program shows during the development process.The third chapter interprets the communication characteristics of network variety shows based on niche culture.From the perspective of communication theory,it analyzes the characteristics of the program from the perspective of decentralization,fragmentation and intertextuality.Chapter 4 "The Dilemma and Breakthrough Path of Network Variety Shows Based on Niche Culture".In this chapter,theauthor will conduct an all-round analysis,sort out the communication difficulties of the program,and make positive thinking to summarize the practical breakout path.This article attempts to analyze the network variety shows based on niche culture in the category of communication theory,so as to establish a systematic theoretical framework to observe the strategic characteristics of network variety show transmission,and to reveal the theoretical regeneration of the theory system of communication in the current network variety show creation rules Consciousness,and think about the creation of network variety shows on the theme of niche,in order to provide a reference for the spread of network variety shows based on niche culture in the context of the new era.