"Use Poetry And Calligraphy To Create The Spiritual Homeland Of Chinese People-Reading Poems And Solving Characters" Integrated Publishing Project Construction Pla

Nowadays,as we enter the age of Internet +,with the development and popularization of digital publishing,the traditional publishing industry has encountered the temporary "Waterloo." If the traditional publishing house wants to realize the publishing transformation,it must carry on the media fusion with the new media technology.In the process of practice,publishing houses inevitably appear some related problems,such as vague position of publishing,solidified thinking of selecting topics,lack of funds,etc.,which make digital publishing not smooth,and the share of books in the market has been reduced in recent years,and the market demand for integrated publishing is strong.Therefore,the author chooses the Shaanxi Normal University Press as the object,develops the fusion publication project.In the age of media fusion,traditional publishing houses should attach importance to the construction of communication channels and platforms.Strengthen the deep interaction between the projects,and conduct effective two-way interaction with the user.In that whole media age,take "content + service" as the core,integrate different carriers,realize an infinite extension of content presentation and unlimited release of multiplecarrier,and form a virtuous cycle system of "content-interest-consumption-content," Finally realizes the traditional book publication magnificent transformation,this is develops "with the poem calligraphy to build the people's spiritual homeland-reads the poem to solve the character" the fusion publication project reason and the goal.According to the subject and specialty background of Shaanxi Normal University Press,with the selected topic of "Poetry + Calligraphy" as the starting point of the integrated publishing project,the extended integration mode of "New Media +Publishing" is introduced,and finally the title is established as follows The whole media product creative development industry chain of "Making people's spiritual home with poetry and calligraphy-reading poems and solving words," finally publishing books,APP platform,WeChat public number,micro-course platform,and printing two-dimensional code in paper books,Using the function of two-dimensional code to realize the multi-directional interaction between book publishing and platform construction,and promote the sustainable development of the project.This article is to "use poetry and calligraphy to build the spiritual homeland of the people-read poems to solve the characters" as the theme of the project planning of publishing integration.According to the general situation of the project,seven schemes such as content scheme,book publishing scheme,platform construction scheme,system integration scheme,operation organization scheme and project construction prospect are put forward.It provides a new idea for the traditional publishing industry under the media fusion,and uses the management theory to prove a set of feasible project implementation plan,and contributes to the integration publication.