| Along with the rapid development of mobile communication technology and mobile phones,tablets,such as the emergence and popularity of smart mobile terminals,mobile new media APP client,and application of the increasingly rich content,involved in news,entertainment,sports,life etc of mobile application,prompting the mobile Internet industry development more quickly.And media industry as an important pillar of sports media,sports news,sports games,sports betting and the spread of sports competition is with the aid of the huge influence of the mobile platform,the sports communication and mobile media to integrate effectively,greatly enriched the audience to accept sports resources channels,meet the needs of the audience to watch all kinds of sports..The implementation of the "Internet plus" sports strategy and the ice and snow strategy for 300 million people at the 2022 Beijing winter Olympics has accelerated the development of the sports media industry.In addition to the introduction,this paper will be divided into two parts,from the outside to the inside,gradually infiltrate,to discuss the research of sports information mobile client.In the introduction,the author summarizes the current research on sports information apps from the aspects of the development of mobile Internet technology,the research on mobile client and the research on mobile sports communication.In the first part,as the beginning of the paper,the author summarized the concept,reasons and development status of sports information APP,and analyzed and studied sports information APP from four aspects of communication content,communication characteristics,communication audience and communication effect.In the second part,after summarizing the full text,the author puts forward Suggestions on the communication content,technology development,brand building and media integration of sports information APP,hoping to provide references for relevant researches.In fact,mobile media as an important media sports communication,has the extremely important influence on the development of undertakings of physical culture and sports,provides users with mobile media know sports news and information channel,caused many users had no interest in sports enjoy sports spirit and aesthetic feeling,make sports fan and a growing number of in promoting the development of undertakings of physical culture and sports at the same time also has a certain economic benefits,the common development of mobile media and sports undertakings has a very important positive role. |
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