Content Communication Based On Mobile We-media Platform Governance Research

Since 2015,the first domestic media “two micro-end” integrated communication evaluation report has been released.New media construction has made unprecedented progress.The mobile-only media platform with content aggregation and intelligent distribution has become popular.Among them,intelligent distribution and content management based on big data technology has broken the linear transmission mode from the media.It analyzes the requirements of users and pushes the information accurately.This kind of content dissemination based on the characteristics of the mobile platform,there is still a lack of relevant research.This article will promote the research object from the "self-media" individual to the "self-media platform" system.Through the analysis of existing research,the system research of self-media platform is enriched,and the research framework of self-media is improved.At the same time,through the construction of the governance mechanism of “mobile-to-media platform content dissemination”,a differentiated governance plan was developed to improve the self-media platform environment.From the research subject,the author first promoted the research object from the "self-media" individual to the "aggregation-based self-media platform." From the research content,this paper takes the user's needs as the core of research,and studies and analyzes the problem of the mobile terminal from the media platform,starting from the three aspects of society,platform,user and producer,content,communication mode,audience and effect..Therefore,this paper focuses on three aspects of research: First,it is from the perspective of production subject,mode of communication,and audience interpretation,and interprets the information diversity characteristics of intelligent aggregation mobile media platform based on big data technology.Second,from the four dimensions of government,platform,self-media and users,the content communication problem of mobile terminal from media platform is expounded and analyzed.Thirdly,based on the needs of users,the governance principles based on the aggregation-based self-media platform,the subject and object standards,and the governance path of content production and communication are proposed.Then reconstruct the content communication ecology of the mobile terminal from the media platform.This paper mainly uses literature analysis method,interview method,case method,public opinion analysis method,questionnaire survey method and data analysis method.This paper is divided into five chapters,namely: introduction;content dissemination characteristics from the media platform;content dissemination problems and analysis of the mobile terminal from the media platform;content communication governance of the mobile terminal from the media platform;conclusion.In the middle part of the article,the author puts forward some innovative thinking on the content communication management of the aggregate mobile terminal from the media platform.First of all,the author introduced the relevant content generated by algorithm integration for the first time.And take into account the characteristics of the intelligent distribution of the new aggregation platform.Secondly,when sorting out platform problems,it analyzes them according to the level from large to small.In particular,when analyzing the user's content acceptance of the self-media platform,according to the questionnaire survey and data analysis,the attitudes of different sources and content types are obtained.Then,based on this,a differentiated governance plan is proposed.Finally,in order to correspond with the fourth part,it proposes a solution path and governance plan from the high to low level of government,industry platform,self-media and users.Finally,based on these studies,a new ecology is constructed.