Research On The Influence Of Sports Information Spread By Mobile Media On College Students' Participation In Sports Activities

Along with the rapid development of science and technology,mobile terminal equipment smartphone technology is increasingly mature,the mobile phone media with characteristic of convenience,the advantages of the immediacy,interactivity,and personalized,quickly become an important tool of social information communication.The integration of mobile media and traditional media has become the primary means of sports information dissemination.College students pay more attention to sports information.They benefit from the sports information spread by mobile media anytime and anywhere,and are actively influencing the sports life style of contemporary college students.In nanchang university,jiangxi university of finance and economics,this study of jiangxi agricultural university,jiangxi normal university of science and technology,zhengzhou normal university,Inner Mongolia normal university,7 colleges and universities of ningxia university undergraduate students as investigation object,through the literature material method,interview method,questionnaire survey method,mathematical statistics,logic analysis,has carried on the induction and sorting of data,the present situation of the college students' media,sports information on mobile phones problems were analyzed,and the results show that the mobile phone media has surpassed the network media become the main way to sports college students pay attention to the information;The main way for college students to obtain sports information from mobile media is portal website.Nearly three-fourths of college students sometimes,often and almost every day,can see sports knowledge information from the mobile media.The main purpose of sports information is to understand sports,watch sports and increase sports knowledge.The sharing of sports experience in social software has corresponding influence and stimulation on college students' participation in exercise.The practical information of sports knowledge spread in mobile media is relatively high;When mobile media disseminates sports information,it is mainly affected by high traffic costs,small screen,low resolution and easy to be interrupted by phone calls and text messages.The sports information transmitted by mobile media has a positive influence on the participation of most college students in sports activities.The positive influence on college students' attitude towards sports activities is larger;The sports utility APP has great supervision on the participation of most college students in physical exercise,but there are still a few students who haven't used the sports APP software,which is worthy of our attention.The sharing of "friends" in mobile media social software on their sports experience and feelings has a certain stimulation effect on college students' participation in physical exercise;Sports knowledge information in the mobile media in high frequency,practicality is bigger also,for college students to participate in physical exercise to provide the support of theory and practice,for college students to participate in sports have a certain impact,but the sports knowledge information sharing rate in the mobile phone media in general.