| With the continuous development of science and technology and the social economy,the intelligent mobile phone has been "quality" of the development,along with the rapid development of mobile Internet technology,intelligent mobile phone and mobile Internet,and mobile phone media own convenience,immediacy,interactivity,individual characteristics,which makes mobile phone media become a new generation of information dissemination "hegemony".The sports information dissemination before more rely on the sports newspaper,sports broadcasting,transmission speed,real-time transmission of the breadth and have a certain lag behind,and the sports information dissemination now rely more on the mobile phone as a terminal to spread.Now the college students can be said that everyone has a smart mobile phone,intelligent mobile phone has become a indispensable part of college students in daily life,is the main tool for students between the dissemination of information and access to information,and students access to sports information mostly from mobile phone media,which greatly affected the students' participation in sports and sports life style.In this paper,through the research of Shandong University,Shandong Normal University,University of Jinan,Shandong Sports Institute,Shandong College of Arts,a total of 5 colleges of ordinary college students as the research object,using literature method,questionnaire survey method,interview method,logic analysis,data statistics,collate the collected data.From the data that mobile phone media has become an integral part of college students in the daily life,the students access to sports information basically come from the mobile phone media,access to many ways,such as mobile phone website,sports APP,social software,mobile phone,mobile phone TV ways are the students access to sports information,including more than 70% of the students chose the mobile phone website,social software,sports APP to obtain sports information,pay close attention to daily sports information time between15m-1h,college students through these ways to get what you want to see the sports information,including learning sports knowledge and skills,watching sports video,watch sports news,well access to sports information into their sports life.However,there are still some limitations in the mobile phone media,such as the small capacity of mobile phone battery and the high cost of mobile data traffic.Mobile phone media has great influence on college students participation in sports,has a positive effect,although the college sports and non sports college students also have certain differences,but through the mobile phone media to let themselves in sports,in the mobile phone media dissemination of sports information on the college students' sports participation attitude on College Sports and non sports college,most of the university students that have great influence on their own or larger,in the mobile phone media to supervise the role of college students participation in sports,there are more than 50% of the students considered to play a supervisory role of the college students of good physical exercise habits,to the full implementation of the sports program has played a good role in urging.From the results of this study can be seen that the mobile phone media sports information has a great impact on college students sports life,also has a certain influence on the enthusiasm of the students participating in sports,sports for college students to have a profound effect on certain values,also have some impacts on University Students Sports and the concept of lifelong sports. |
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