Organized Dissemination And Identity

With the advancement of the Internet,the main position of fan activities starts turning to the network platform,and gradually forms a network community on the platform.Fans and fan communities have changed a lot in the Internet era.The fan culture,once considered a marginal subculture,begins to influence the mainstream through the power of fans.So how does the fan community maintain its internal operation orderly? Besides,fan community is just an unorganized community based on virtual space.Why does the fan community have such powerful cohesion? Focusing on the fan community of the renowned musical group Super Vocal in 2019,the study adopts the participatory observation method to learn more about the community organization and feature of the Super Vocal's fan community,and will better understand the reasons for engendering the sense of identity in the community through the depth interviews.Through the common language sign and emotional memory,fans can clearly draw a boundary of the community,which will form a set of sound community rules in the trends.Moreover,fans' initial affection for the idol comes from personal preference and identity,and the kind of personal identity gradually becomes the community identity through the interaction of cultural practice in the community.So the cohesion and unity of fans are strengthened by internal identity,and the public impression of the community is amended by external identity.It can be seen from the analysis that the fan community is not as disorganized as we might think,and it is a disciplined and normalized community organization,who are also eager to obtain the positive appraisal of society through continuous improvement.