Research On The Integrated Development Of Paper Media In Prefecture-level Cities Of Anhui Province

On January 25,2019,Comrade Xi Jinping emphasized again in the twelfth collective study of the all-media era of the Political Bureau of the Communist Party of China and the development of media integration,"we should accelerate the development of media integration,deepen and strengthen mainstream public opinion,and build an all-media communication pattern,making the media have a strong communication power,influence,guidance,and credibility."The development of media integration has become a national strategy as early as 2014.It was also known as "the first year of media integration development in China",while Anhui Province's media integration practice was in the first phalanx.In the second half of 2014,Anhui New Media Group was established.A survey conducted by the Anhui Provincial Party Committee Propaganda Department on the situation of mainstream media in Anhui Province in 2019 shows that in the media development process of paper media in prefecture-level cities in Anhui Province,new media construction in some prefecture-level cities has achieved remarkable results,but most paper media in prefecture-level cities are undergoing transformation and upgrading.The road is still staggering and difficult,let alone the development of integration.The introduction of the first chapter of this article introduces the origin and significance of the topic,summarizes the research on "media fusion" and "prefecturelevel paper media",and puts forward the research methods and ideas of this article,as well as the innovation and difficulties of this article.The second chapter analyzes the background and environmental analysis of the integrated development of print media in different prefecture-level cities in Anhui Province.In chapter three,the status quo of the integration and development of paper media in prefecture-level cities in Anhui Province is emphasized,including the construction of new media platforms,"news + government + service" mobile clients,and the status of financial media operations and team building.The fourth chapter points out the prominent difficulties and problems in the current media reform and development of prefecture-level cities in Anhui Province.In the fifth chapter,development suggestions of media integration are put forward.In the final opinion and prospects,the author looks forward to the integration and development of paper media in prefecture-level cities in Anhui Province,hoping that all units can learn from the experience of other cities to promote the transformation and upgrading of the media in a scientific and appropriate manner.The article may provide experience and feasibility suggestions for media transformation in other regions.