Research On The Configuration Path Of The Construction Of New Media Centers At The City Level In My Country

The digitalization,networking and intelligentization of media systems will present an accelerating evolutionary trend under the empowerment of information technology.With the advent of the era of competition and cooperation,all levels of media from the top down have embarked on the road of integration and transformation.In September 2020,the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Accelerating the Deep Integration of Media Development",clearly stating that the construction of an all-media communication system must be based on resource intensive,reasonable structure,differential development,and efficient coordination In principle,continuously improve the four-level comprehensive development layout of central media,provincial media,municipal media,and county-level integrated media centers.Industry advances and the strategic deployment of the party and the country indicate that accelerating the improvement of the four-level media structure has become the focus of current media reform work.The establishment of a prefecture-level new media center based on local conditions has become an unavoidable topic in the construction of the four-level media structure.However,as a result of the interaction of many factors,the construction of a prefecture-level new media center is a comprehensive measure that involves many aspects of the prefecture and city.This paper selects 15 prefecture-level media from across the country as the research object,and uses qualitative comparative analysis to analyze them;through the five aspects of the economic level of the case area,participants,system settings,technical conditions,and the scale of new media Data collection and processing of the information is used as five conditional variables;the specific dissemination effects of the city-level media on each new media platform are selected as the result variables of the research;and then the data is assigned and applied according to the specific conditions of each case.The article is based on the use of the two major functions of fs QCA3.0 software: Necessary Conditions and Truth Table Algorithm.On the one hand,it tries to find out whether the communication effect of the new media center at the municipal level is reached or not.The degree of relevance of the conditional variables in the two aspects;on the other hand,the model of the multi-factor configuration path for the construction of the new media center under the condition of measuring the positive and negative outcome variables.The article believes that the current city-level new media center construction presents five models of scale-driven,multi-party cooperation,independent and open,lack of scale,and congenital deficiency under two outcome variables.According to case analysis and characteristics summary of different models,it is found that the construction of prefecture-level new media centers faces four main problems: backward concepts,economic constraints,institutional barriers and repeated construction;and the above problems may be transformed and developed with the help of top-level design.The implementation of strategies such as concept,innovative business methods,and focus on multi-party cooperation has been improved.