On The Actuality,Problems And Countermeasures About City Level Party Newspaper Of Anhui Province

In 2005, the national publication all levels of party newspapers was 438 kinds, have become the most varieties newspaper in our country, city level party newspaper altogether 370, occupying the total national party newspaper 84%, our province's city level party newspaper occupies the national city level party newspaper 4.59%, and the occupies of adverstiment quota of national newspaper industry is about 1%. our province's city level party newspaper looks like being not worthy of mentioning,however, is the miniature national city level party newspaper actually, it has the strong trend, and has the exploration, what more is the weak trend party newspaper, they also are facing the similar circumstances and questions, also have respective distinctive quality and unduplication. How propose constructive countermeasure the opportunity and the question which faces in view of the different type city level party newspaper under approximately the similar macroscopic environment background is this research point of application and the starting point.This research combs our province's city level party newspaper development arteries slightly foundation firstly, analyzes its development condition, providing the foundation background to the question discovery and the reply. both analysis newspaper's interior situation, and analyzes the audiences basic manner, abandons the former party newspaper research passing on standard the thought,finding the problem from the biography two dimensions. In this foundation, embarks from the Anhui Province sentiment, the analysis city level party newspaper locates society ecological environment and so on political economical culture, and according to the city level party newspaper strength and the survival environment as well as own development condition diagnosis, the Anhui Province city level party newspaper division is: Strong trend, exploration trend, weak trend. Then the utilization competition information analysis commonly used method —SWOT analytic method, separately to three kind of echelons' city level party newspapers main internal superiority factor (Strengths), weakness factor (Weaknesses), the opportunity factor...