Consumerism Tendencies Analysis Of The Emotional WeChat Public Account "the Fair"

In the wave of economic globalization and rapid social transformation,China has entered a consumer society.In a consumer society,what people consume is no longer the use value of the commodity,but its symbolic value.And for the media,now has entered the era of self-media where the flow of emotional content is much greater than the flow of information content.The rich media environment has released the emotional needs of the public for a long time.Therefore,to meet this demand The emotional category has gained fertile ground for development from the media.Among them,as the leader in the emotional public account,the new age has certain typicality and representativeness.Since its establishment in 2015,it has accumulated more than6 million followers,and has repeatedly detonated hot topics in the society.It has been called "the gathering place of first-and second-line literary and artistic youth."As a successful emotional public account,the consumerism tendency embodied by the New World Prime Minister has attracted my attention.How is it reflected in the text content of self-media? Compared with other types of self-media,what are the characteristics of the consumerism tendency of emotional self-media? What are the influencing factors behind this tendency? And how will it affect society and the media itself? This article combines consumerism theory and news communication theory,and adopts the method of sample text analysis to carry out detailed statistics and analysis of the articles pushed from September 2019 to December 2019,and explores the above problems one by one.analysis.First of all,the consumerism-oriented text of the emotional public account "New World Image" is mainly reflected in three aspects: title,content and text composition.Among them,the title shows obvious symbolic features,the content level is mainly emotional consumption,and the text is composed by a creative "combination of producers and sellers" model,highlighting the behind-the-scenes marketing methods.In terms of the cause of the consumerism tendency of the emotional public account "New World Phase",following the logic from macro to micro,it can be seen that the flourishing behavior of consumer culture provides soil,and the transformation of the media industry to emotional manufacturing has exacerbated its With the growth of consumerism,the demand for emotions by the audience stimulates the content production and production of emotional self-media,together with the media's pursuit of interests and the neglect of content,which together lead to its consumerism.Froman impact perspective,the overall trend of ignoring in-depth content and excessive pursuit of explosive models has led to the proliferation of emotional products and the hunger for real demand for emotions.Therefore,facing the phenomenon of emotional alienation brought about by consumerism tendencies,guarding against the blind pursuit of traffic in the attention economy and giving fans appropriate consumer psychology guidance can promote the reasonable development and virtuous circle of self-media.The emergence of emotional public accounts has provided satisfaction for people's increasing emotional needs,and has even replaced emotional communication in reality to a certain extent,and has become an important way for people to meet emotional needs.The research significance of this topic is that it enriches the academic research related to consumerism tendency of self-media,explores the performance of consumerism tendency in text presentation,and analyzes the causes and influence behind it,the development of Internet cultural communication and how It is of certain reference value to improve the construction of this type of public account and promote its benign development.