Research On The Audience Of Emotional Reading WeChat Public Accounts

With the rapid development of instant mobile communication,wechat has become the main medium of communication.Wechat public platform as an important function of wechat,to provide various functional services affect the audience's way of information exchange.Emotional reading wechat public number belongs to a special media,it not only undertakes the spread of emotional culture,output spiritual products,affect the audience thought,at the same time,the operation of emotional reading wechat public number must follow the economic law to develop.So,how to operate emotional reading wechat public number becomes difficult.This paper attempts to start from the audience point of view,to"ten point reading"wechat public number as an example,in contrast to the emotional reading class wechat public number operation,explore the problems existing in its operation,and put forward suggestions,in order to emotional reading class wechat public number operation has some enlightenment.Based on the use and satisfaction theory and technology acceptance model,this paper introduces knowledge demand and satisfaction,entertainment emotional demand and satisfaction and social demand and satisfaction,perceived ease of use,perceived usefulness,perceived entertainment to construct the "ten-point reading" wechat public number audience analysis hypothesis model.What is the motivation for the audience to use the "ten point reading" wechat public number?what needs can the "ten point reading"wechat public number meet?The main factors of "ten point reading" audience technology acceptance.The relationship between audience satisfaction and audience technology acceptance in "ten-point reading".What is the audience's problem in using the "ten point book" wechat public number and put forward relevant suggestions.Finally,the author puts forward the enlightenment of the audience research of "ten-point reading" wechat public number on emotional reading wechat public number.