| Nowadays,with the popularity of smartphones and the continuous development of photographic cameras,it is easier for people to acquire images than at any time in the past.After ten years of rapid development,more and more users have been accumulating on Weibo,and they have become more and more able to integrate into people's daily lives,becoming a major channel for many users to obtain and disseminate information.In addition to text,Weibo has also become an important platform for image dissemination.By publishing static images,moving images,short videos,live videos,and other forms of video,users have turned Weibo into a "square of image carnival".However,there are hidden dangers under the video carnival,and the ethical anomaly of Weibo image transmission is gradually exposed.The research in this article focuses on image dissemination in Weibo,using research methods such as literature reading,participatory observation,and case analysis,and analyzes a large number of cases of image dissemination in the platform to summarize and attribute its ethical anomie.class.In addition,through the perception and grasp of the pulse of social development,this article probes deeply into the roots of ethical anomalies in Weibo image transmission from the aspects of technology,law,economy,and psychology.This article will also explore the solution path of the problem from multiple ethical theories,and provide a practical reference for the solution of the ethical aberration of Weibo image transmission.The first chapter of this article uses Bakhtin's carnival theory,and puts forward the idea that“Weibo has become a square of video carnival”,and notices that the video carnival of Weibo Square shows a sickness.In addition,this chapter also subdivides and summarizes the types and characteristics of Weibo image transmission.In terms of the types of Weibo image transmission,from the perspective of the main body of image transmission,it mainly includes media organizations,Weibo V,and ordinary Weibo users;from the perspective of the image form,it can be divided into still images and dynamic images;from the image distribution channels Look,it can be divided into direct publishing into the Weibo platform and indirect publishing sharing to Weibo through other applications.In addition,through research and research,this paper finds that Weibo image transmission shows fragmented and perishable images;the image content isrich and the quality is uneven;the image transmission range is wide and fast;the image transmission is interactive.The second chapter of this paper finds that the manifestation of ethical anomie of Weibo image transmission mainly includes image distortion to deceive users,infringement of images across boundaries,flooding and deceit of advertising images,vulgar images of "entertainment to death" and bottomless scenes of spoofed images five categories.Weibo image distortion mainly includes three types of fraud: post-production falsification,post-production falsification,and misinterpretation;infringement caused by cross-border images mainly includes infringement of copyright,privacy and portrait rights;flooding and deceit of advertising images include the concealment and network of platform advertising V's all-pervasive promotion;vulgar images of "entertainment to death" include pornographic "rubbing the ball" and swearing and obscenity;teasing of the bottom line of the video mainly includes expression packs of malicious pastimes and subversive classic short videos.The third chapter of this article analyzes the dangers and causes of ethical anomalies in Weibo images.The dangers of Weibo image ethical anomaly include the "environmentalization of mimic environment" in society,which is specifically reflected in the frequent occurrence of cyber and real violence,leading to lack of trust and social panic.In addition,the ethical misconduct of Weibo images will lead to a decline in the credibility of media image products,the irrational consumption and the worship of money worship,and the development of minors' physical and mental health and values.The reasons are technical,economic,legal,psychological,visual literacy,and copyright awareness.In terms of technology,on the one hand,privacy“nowhere to hide” under the negative effects of the development of imaging technology;on the other hand,the limitations of image supervision make Weibo images “gatekeeper” vacant;economically,mainly including economic Internet influencers "Traffic" chase,and the discipline of visual consumption;legal and ethical aspects,including imperfect targeted laws and regulations and the imperfect morality of Weibo itself;psychological aspects are mainly due to the fantasy behind the desire to peep and become famous.It also includes poor visual literacy and copyright awareness among users.The fourth chapter of this article explores the governance path of the micro-blog image ethics anomaly from the existing classic ethics theory.According to Confucius and Aristotle's "the Golden Mean",this article believes that we must adhere to the balance between freedom and restraint.On the one hand,the Weibo platform must grasp the balance between maintaining openness and excessive image control;on the other hand,the government must grasp the balance between laissez-faire freedom and excessive interference.According to the theory of obligation,this article believes that users should be given the basis for image transmission,that is,to strengthen the education of visual literacy,especially when the news media conducts image communication activities on Weibo to adhere to journalism professionalism.According to utilitarianism,this article believes that microblogging image transmission also requires corresponding laws and moral principles to regulate,on the one hand,to improve targeted laws and regulations,and on the other hand,to build a moral code of microblogging image transmission.The discussion on the ethical issues of Weibo image transmission belongs to the intersection of communication and ethics,and belongs to the category of communication ethics.This article's analysis and research on this issue and the application of related theories will further enrich the research results of dissemination ethics and have important theoretical significance.In addition,the exposure of the ethical aberrations of Weibo image transmission should cause wide public concern.The research in this article has certain guiding significance for the reasonable participation of Weibo users in image dissemination,reasonable platform control and reasonable government intervention. |
PDF Full Text Request