Research On The Ethical Anomie Of WeChat Public Platform

According to Tencent's 2017 Wechat Public Platform Data Report and the 42 nd China Internet Development Statistics Report,the increasing number of Wechat Public Platform users and mobile netizens has provided an inestimable impetus for the development of Wechat Public Platform.People's way of life,communication and thinking are greatly influenced by Wechat public platform.With the continuous development of Wechat public platform and the continuous growth of users of Wechat public platform,Wechat public platform has penetrated into all areas of our social life.At the same time,with the huge amount of information and the rapid expansion of audience groups,as well as the lag of the construction of ethical norms of Wechat public platform,there are many ethical Anomies in Wechat public platform,which not only hinders the sustainable development of Wechat public platform,but also harms the audience groups,and brings adverse consequences to our life and social progress.Therefore,it is of great theoretical and practical significance to explore the ethical anomie of Wechat public platform.Based on the theoretical basis of ethics and the relevant research results of the new generation of self-media,this paper systematically and comprehensively combs the current development,characteristics and functional characteristics of the Wechat public platform.Firstly,the connotation of Wechat public platform is elaborated and summarized,including the development history of Wechat public platform,the dissemination characteristics of Wechat public platform and the role of Wechat public platform.Then,the functional characteristics of Wechat public platform and the differences between Wechat public platform and other self-Media are summarized.Secondly,the ethical anomie problems in Wechat public platform,including integrity issues,are described in detail.It also deconstructs the problem of ethical anomie in the public platform of Wechat,deeply analyses the substantive harms of the ethical anomie in the public platform of Wechat,such as the separation of reality and virtual world personality,the harmony and stability of society,and the indifference of interpersonal feelings.Thirdly,it analyses the ethical anomie in the public platform of Wechat.The specific causes are analyzed in depth,and the causes of ethical anomie of Wechat's public platform are analyzed from both internal and external causes,including the weak sense of moral self-discipline,the absence of ethical responsibility,the ignorance of ethical norms by users,the complexity of audiences,the lag of ethical norms and the imperfection of laws and regulations.Later,for the problem of ethical anomie of Wechat public platform,this paper puts forward the solution of building ethical norms of Wechat public platform based on responsibility ethics and strengthening the construction of professional ethics.