Research On The Evaluation Of Search Engine Ethical Anomie

The search engine filters out the required information for the user in the massive network information and presents the result to the user,therefore,the search engine is affecting people's judgment and decision-making to a certain extent,and even guide the trend of public opinion in the whole society,which has an impact on the whole society.However,with the rapid development of search engine technology and the relative lag in the construction of laws and regulations in China,ethical behavior of search engines has also emerged.The ethical misconduct of search engines will not only damage the interests of users,but also damage the interests of standard operators of search engines and even some websites,which may eventually affect the moral environment of society.Therefore,the ethical behavior of search engines needs to be regulated to ensure the authenticity and objectivity of the information provided.In this context,this article starts related research.This study combines theoretical and empirical methods,qualitative and quantitative methods to ensure the systematic and scientific nature of the entire research process.Firstly,this article summarizes and summarizes the connotations of search engines,basic theories related to search engine ethics,and social responsibilities of search engines.Secondly,this article summarizes the phenomenon of search engine ethics anomie and analyzes the cause of the problem.Thirdly,this article studies how to evaluate the ethics of search engine ethics,and initially constructs an evaluation index system,calculates the index weights by analytic hierarchy process,and verifies the usability of the system with fuzzy comprehensive evaluation method.Finally,it puts forward specific suggestions for the ethical anomie problems in search engines.It is expected to provide a certain basis for identifying search engine ethical anomie behavior,evaluating the degree of search engine ethical anomie and standardizing search engines.