| TV variety program is one of the most popular TV programs at present,which has a profound influence on the entertainment and cultural life of the masses.Nowadays,with the continuous acceleration of the marketization process and the continuous improvement of the level of production technology,TV variety show has become one of the fastest growing areas in the TV industry.Television is the art of audio-visual,which is the art of audio-visual communication.And tv variety program is one of the present content of TV,audio-visual language is also its presentation mode and expression content.This paper takes TV variety program as the research object,and discusses the personal planning works "Yin wei ni",takes Chinese rhetoric,TV rhetoric and video rhetoric as the theoretical basis,focuses on the analysis and research from the audio-visual language level of TV variety program,mainly using the method of literature analysis and text analysis.The first chapter is the introduction and analysis of the development status of the research object TV variety program,expounding the selection of topics and significance,and secondly,the Chinese rhetoric,TV rhetoric and video rhetoric based on this article to comb and summarize the relevant theoretical knowledge,and combined with the existing research results,to distinguish and explain it.Finally,theresearch methods and innovation points of this paper are summarized and summarized.The second chapter of the article is the analysis of the context elements of TV variety programs,and explains its effect and influence on TV variety programs from the two aspects of situational context and context.The third chapter is the analysis of the visual rhetorical elements of tv variety program,which constructs the picture language,modeling language and lens language at the visual expression level,and combines the classic TV variety show " Singer " and " Trump card vs trump card " and " The sound " and "Readers",analyzes and explains the function and function of visual rhetoric in the visual expression level,how to enhance the visual expression effect and affect the visual experience of the audience.The fourth chapter is the analysis of the auditory rhetoric altimeic elements of TV variety programs,which construct the sound language,sound and music at the level of auditory expression,and combined with the classic TV program " Trump card vs trump card " and "Singer" and " The sound ",explain the function and function of auditory rhetoric at the auditory expression level,how it acts on the construction process of auditory elements,affects the experience of the audience in the hearing.Chapter 5,based on the personal planning of the TV variety program "Yin wei ni",from the point of view of text creation,analysis and interpretation of the " Yin wei ni " program text rhetorical construction and narrative rhetoric strategy.Mainly from thesetwo aspects of the personal planning program " Yin wei ni " text interpretation and analysis.At present,TV variety programs present a blowout situation,the reason why tv variety programs can win the public's love,on the one hand,can not be separated from their own entertainment attributes,on the other hand,can not be separated from its rhetorical strategy in the expression of audio-visual language,so that the audience get a rich audio-visual experience.By analyzing the case of classical TV variety program and analyzing its rhetorical skills at the level of audio-visual language expression,it not only provides the program creators with some creative methods and experiences,makes up for each other,can better carry out program creation in the future,and can use the relevant theory of rhetoric to criticize the TV variety show.In addition,the author through the tv variety program audio-visual language rhetoric research,the theory will be applied in practice,in the program planning,but also some rhetorical methods flexible and properly applied to the program,so that the expression of the program more rich,novel,more attractive program content. |
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