| Fans evolved into the "big fan" concept in the Internet age.Fans were extended to non-mainstream local followers to ordinary users of the society.They actively participated in the life of idol stars and improved their product services through subscriptions,forwarding,and interactions.,Fan consumption based on the emotional identity of fans and followers also creates more economic value due to the expansion of fan size and increase in purchasing power.As a process of communication,communication has affected all aspects of social life and has a huge effect on fan consumption.Business entities,opinion leaders,and fans Individuals Three-person dissemination leads the direction of fan consumption through targeted production and transmission of information;positive,conventional,and negative information creates an atmosphere for fan consumption;mass communication,group communication,and individual communication channels Ensure that the high-frequency information arrives effectively and attract fans' consumption in many directions;loyal followers,purposeful opinion seekers,and uninformed recipients of information become the main force of fans' consumption,and spread the elements in the process of fan consumption.Play an irreplaceable role.In addition,the dissemination of various factors does not independently affect the consumption of fans.They interrelate and restrict each other,form a concerted effort,act together on fan consumption,and promote the orderly conduct of fan consumption. |
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