The Influence Of Amateur Video Communication On Female Consumer Psychology

With the development of society and the progress of science and technology,the admittance threshold of media platform has been lowered,which has absorbed the participation of many users and changed the passive status of traditional users.The propaganda and display of products using short video which has guided consumer's consumption choices and changed the consumption mode and consumption psychology of the public.The dissemination phenomena of short videos and "naive short videos" are studied firstly in this paper,then the differences between short videos and "naive short videos" are found and the concept and characteristics of short videos are summarized.Secondly,the dissemination mode,characteristics and effects of “naive short videos” are deeply analyzed and interpreted which finds that the prominent characteristics of "naive short videos" communication affect the audience's appeal to the media.Then,on the basis of the study of the transmission mode,characteristics and effects of "naive short video",combined with the consumption characteristics of female consumer groups,the impact of "naive short videos" on women's consumption psychology is analyzed.Finally,the thesis puts forwards the views on the future development of "naive short videos" combined with the creative analysis of the work Future Possibility.