Study On The Influence Of Medium Contact To The Youth Female Vogue Consumption

The influence of mass communication is increasingly visible, especially for the youth female's influence that is more remarkable. The topic of this research is the influence of the youth female vogue consumption with the contact of media. We were mainly adopted the method of questionnaire and focus group interview to get the data of the youth female's medium contact, the attitude and behavior of vogue consumption. The vogue consumption is a kind of consumption behavior that the public follow a certain material or non-material object with mimicry. This kind of consuming behavior is not an essential consumption. It is consumption with imperfection, which can be said to be a kind of personal abundant of consumption. The most important characteristic of Vogue consumption is that consumer is not only consuming the use value of goods only, more important consuming its sign value. In the vogue consumption, Consumers think greatly of the reputation that the merchandise is a sign that can provide and express consumer's character, characteristic, social status and power. The information show the mass communication influences the youth female's vogue consumption. The mass media is the primary methods of the youth female acquire vogue information. Among them the influence of the magazine to the youth female is more obviously; the youth female's vogue consumption is obviously influenced by the human communication, they care much of their friends' evaluation in the vogue consumption. And also the data shows that the youth female hold a conservative attitude to the judges of their own vogue degree. Most youth female think they are not fashion. The research expresses the vogue consumption of Chinese youth female still have a wide space to develop. Meanwhile the publicity reports of the mass media have certain deviation to the youth female's vogue cognition and attitude.