Research On The Communication Effect Of New Singing In China Based On The Theory Of Use And Gratifications

The reality show of our country started from the "Super Girls" of Hunan satellite TV in 2004.It has gradually occupied the TV screen and became popular throughout the country.Since then,each of the TV stations has carried out overseas copyright purchases,or the original of the reality show music program.In recent years,with the increasingly popular reality show,music reality show mode is more and more diversification,from the traditional judges-players mode to the tutor-player led mode,and the teacher's personal music show in the program also increased the proportion,greatly enriched the music reality show form.The success of a reality show depends largely on whether the design and arrangement of the program can cater to the audience's preferences and meet the needs of the audience.Therefore,the the theory uses and gratifications have a certain applicability in the communication process of the reality show.The purpose of reality show communication was promotion the communication effect,to meet the needs of all aspects audience.Therefore,from the perspective of uses and gratifications,has great value for understanding the advantages and disadvantages of the reality show.Starting from the application of the use and gratification theory,taking the new singing in China as an example,this thesis studies the means of transmission and the effect of communication of music reality shows.Through the relevant research,it can provide a certain beneficial effect for the promotion of the communication effect of the music reality show in China.This paper first introduces the background of the rise of reality TV shows,then summarizes and summarizes the related literature research at home and abroad,summarizes the related concepts,theories,the development process and characteristics of music reality show at home and abroad.On this basis,this paper conducts an audience survey for the users of "new China song",and understands the composition of the program audience and the basic motivation of watching the program,so as to lay the foundation for the follow-up research on the communication effect from the perspective of use and satisfaction.Based on audience survey,this paper analyzes the transmission strategy and communication effect of new Chinese singing from the perspective of use and satisfaction,and analyzes the audience's satisfaction and dissatisfaction from the two perspectives of audience satisfaction and dissatisfaction.Through correlation analysis,found "exist in communication strategy China new song" the advantages and disadvantages,so as to provide the program as an example,some suggestions for the development of Chinese music reality show,in order to provide reference for the development of Chinese musical reality show.