A Research On The Maganize-trend Of The Newspaper In Our Country In The Present

The competition of the present market of media of our country is very fierce. The newspaper is as the first media with a long history, if you want to survive and develop, must carry on the reform, is self-perfecting constantly. Magazine-trend is one of the means of the reform of the newspaper.Appraise the success or failure of the reform of magazine-trend of the newspaper; there are essential meaning and characteristic that define the magazine-trend of the newspaper first. In fact, the application during our country's journalism reform has been already rather extensive in the magazine-trend of the newspaper. Trace it to its cause, mainly because the reform of magazine-trend of the newspaper has already met the competition among the newspaper and other medias, including of magazine, broadcast, TV play and the internet, meet various kinds of objective and make the newspaper keep certain advantage in the fierce media competition and subjective demands of audiences' again, such as alternative psychology of the audience; also comply with the competition of the advertising market.Certainly, it needs to accomplish the following several points to do magazine-trend of the newspaper well: Insisting the correct lead of public opinion, insisting news of newspaper, making to receive many market research, keeping " Unique advantage "of newspaper and editing the advertising layout well, etc. to do.