| Since twenty first Century, the reality show as a new form of TV programs, thedominant position has been gradually occupy the global TV industry, has becomethe most competitive advantage for the audience. It broke the news, documentaryand reality television and TV series such as virtual television boundaries."Realityshow" program is very popular in Western countries. In our country is still in theexperimental stage, because the national condition, cultural tradition and theaudience of different living habits, the domestic development of "reality show"program needs further exploration. But as a potential program form, its prospect ispromising.In this paper, through depth interviews and survey and so on the way, carries onthe analysis to the Chinese audience to watch the show’s mental state, will influenceresearch issue is mainly focus on the psychology of the audience, and thepsychological effects of TV reality show, and so as to put forward relevantcountermeasures of China’s reality show developmentFirst of all, from the analysis of the psychology of audience perspective ofreality show. Starting from the elements of reality show itself contains andpsychological distress, carries on the analysis to the social factors, including thecause of psychological factors, documentary, conflict featureSecondly, research from the consumer culture and the Chinese traditionalculture psychology of Chinese TV audience. Around the main line o f thepsychological needs of the audience, combined with the reality of the causes,characteristics, problems and prospects, to explore the relationship between realityand the psychological aspects of demand through examples.Finally, put forward the tactics of localization of Chinese TV reality show.Select from the target audience according to the exploration of reality show,positioning, and then puts forward the innovation, innovation, participants situationtask rules innovation localization strategy in china. |
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