Research On The Current Situation,Problems And Strategies Of E-sports Communication In China In The Age Of All Media

With the development of times and the progress of science and technology,the Internet and computer are becoming widespread,the forms of electronic games are diversified,and the competitiveness is constantly improving.Electronic sports begins to integrate into the life of the public.On Oct 28,2017,the 6th international Olympic committee(ioc)summit was held in Lausanne,Switzerland.According to the current development situation of e-sports,representatives classified e-sports as a "sport".After years of development,e-sports has become a popular leisure and entertainment activity in the public life nowadays.The e-sports has been endowed with unprecedented development opportunities in all-media era,but it also encounters many challenges and difficulties.This thesis focuses on the concept and connotation of e-sports,including its characteristics,value,the concept of all-media,and the introduction of e-sports communication in all-media era.Then it combs the links and factors during the spreading process of e-sports,analyzes e-sports communication effect through questionnaire survey and participatory observation analysis,summarizes the problems in the process of spreading,and finally puts forward the corresponding optimization strategy.In terms of structure,this thesis is divided into five parts.The first part is the introduction,which mainly introduces the research background,research significance,research problems,research methods and research framework of this paper.The literature review also introduces in detail the research literature achievements related to all-media,e-sports,e-sports industry and the communication of e-sports.The main content of the second part is to illustrate e-sports and e-sports communication.Based on the definition of e-sports,it extends the connotation of e-sports,including the characteristics and value,as well as the development status of e-sports in China;This paper expounds the concept of all-media and the general situation of e-sports communication in China under all-media era.In the third part,based on the "5W" model,the author explains the links and elements of e-sports communication in China under the all-media era.Then,on the basis of communication theory,the thesis analyzes the current spread status of the of e-sports.On the other hand,it summarizes the results by questionnaire survey and participatory observation,analyzes e-sports' effect on micro communication from the audience's cognitive,emotion attitude and behavioral level,and then obtains relevant conclusions.In the last part,the paper draws the deficiencies in e-sports communication through the integration of the above research contents,the phenomenon,investigation and theoretical knowledge,and try to put forward suggestions and optimization strategies to provide a reference for promoting the development of e-sports communication in China.