Research On The Integrated Development Of Chinese TV Sports Programs From The Perspective Of Omnimedia

Television always occupy the important position in the media,China's TV sports programs as a traditional media in developing have been searching for their own development path,from the relative interval,the lag of sports news reports timely delivery to all events,from the column shows the approach to composite technology specialization,China's TV sports programs continue to breakthrough and realize the leap.With the development of science and technology,the emergence of new media and the arrival of the all-media era,the Internet is accelerating an unprecedented change in the media field,and Chinese TV sports programs are now facing multiple challenges.Therefore,this paper studies the innovative development of Chinese TV sports programs from the perspective of omnimedia.This paper mainly analyzes and studies the development process,characteristics and development status of Chinese TV sports programs through literature review,comparative analysis,content analysis,questionnaire survey and case analysis.The research finds that: at present,there are two main types of influences on Chinese TV sports programs: Changes in the external environment,including: relaxation of policy environment,improvement of technology research and development,promotion of industrial process,transformation of cultural subjects;The influence from the perspective of all media mainly includes : diversified program contents;multi-directional appearance of different media;all-round transformation of communication subjects;all-media sharing of event resources.According to these effects,this paper presents a full media horizon,the development of Chinese TV sports programs innovation countermeasures,mainly including: The content all media optimization.to strengthen cross-border integration efforts with new media,The refinement of the international division of labor,strengthen the copyright consciousness.of adjustment and improvement of the related policy system.The prosperity of culture industry market,promotion strategy.All the arrival of the age of the media,all kinds of media showed a trend of diversification,and highlight their own advantages and characteristics,people'sattention to sports culture,sports is increasing,also changing roles,this needs for Chinese TV media conveniently see their own shortcomings and defects,and new media mutual confluence,bigger and stronger in the mainstream media.