Status Analysis Of Baoding Hospital WeChat Public Account Information Service

With the rapid economic and social development,people's lifestyles have changed,the pace of population aging has gradually accelerated,and the number of patients with chronic diseases has also increased dramatically.At present,many medical institutions have applied for the registration of the WeChat public number on the WeChat public platform,which has opened up new areas for medical information services.However,hospitals started to use the WeChat public number to provide medical information services.The hospital's WeChat public number medical information service system has not been perfected,and there are problems in all aspects.Based on reading the literature,this article investigates hospitals in the hospital setting up hospital WeChat public accounts in Baoding,conducts in-depth interviews with hospital WeChat public number managers,and designs questionnaires to investigate patients and their families in hospitals in Baoding District.There is a clear difference between the existing medical information services and user information needs of the hospital WeChat public number.For the problems found,the full text put forward practical suggestions to improve the hospital WeChat public number information service system,to improve the level of hospital medical information services and to ease the current "difficult to see a doctor","registered for two hours,two minutes for treatment" and other phenomena Certain significance.The survey found that the problems in the medical information service of the Baoding Hospital WeChat public number are as follows: the basic settings are incomplete,information needs to be optimized,the treatment process is relatively complicated,the online service function needs to be strengthened,and the target users need to be improved.Based on the theoretical research of medical information service at home and abroad,aiming at the current hospital patients' evaluation after obtaining the medical information service through the hospital WeChat public number,the user's perception of value theory is used to analyze the user's evaluation,and an optimization proposal is proposed.Through questionnaire surveys on patients and their families in Baoding District Hospital,and in-depth interviews with representative management staff of Wechat Public Accounts of the Top Three Hospitals Propaganda Department,the following measures were taken:(1)Add functional blocks,and edit the WeChat menus according to their own advantages and characteristics to meet the different information needs of different patients and their families;(2)optimize the information release platform,publish more intuitive medical information,improve the daily update service of WeChat public number,continuously optimize the quality of information delivery,focus on the content of information release and release frequency,in order to cultivate the user's message receiving habits,and deepen the hospital The connection between users;(3)To improve the staffing system,hospitals should increase the number of WeChat public number managers and expand online services;(4)Introduce a back-end classification management system,publish accurate information,refine the identity of each subscriber,clarify the specific needs of different user groups,and realize the timeliness,usefulness,and pertinence of each push message.