Test Study On Rural Tourism Planning Mode In Kuancheng Manchu Autonomous County Nan Tian Men Rural Tourism Planning As An Example Based On Micro Holiday

As in 2016,2.5 days holiday system was gradually introduced,with short breaks,micro short vacation holiday travel patterns begin to enter into people's horizons.Country from the city is close,pure and fresh empty,slow pace of life is a lot of city people yearn for the perfect place for a vacation.After the rural tourism in our country after more than 20 years of development,although gradually toward industrialization,large-scale,orderly development of roads,but there are still many villages lack scientific and reasonable rural tourism planning,cause serious lack of rural culture in rural tourism,many rural tourism developers blind development,rural tourism of the village side condition,and all of this affects the improvement of the overall quality in rural tourism in our country.For a more scientific guidance for micro vacation under the background of rural tourism planning,this paper USES literature query,field investigation,questionnaire,and the research methods of combining theory and practice,first of all on holiday tourism model,rural tourism planning concepts,their causes,and on holiday travel demand,travel mode is discussed.Analysis of rural tourism development situation at home and abroad,the successful case of rural tourism at home and abroad were reviewed and successful experience.Second,the study of micro vacation mode of tourism planning,rural tourism planning will be divided into resources analysis,positioning and planning,layout planning,marketing model of four parts.Analysis of resources,natural resources,human resources,human resources;Positioning and planning,location analysis,market analysis,competition analysis,SWOT analysis;Planning layout,space structure,function partition,the core scenic spots,tourist routes,service facilities,infrastructure;Marketing model,tourism image planning,branding of tourism,tourist publicity LOGO design,scenic spot,travel souvenirs planning,etc.Finally to the micro vacation mode of tourism planning,applied to the worse Kuan Cheng manchu autonomous county village rural tourism planning,the rationality of rural tourism planning is proved in practice.In this paper,on the basis of previous studies,the summary study on the rural tourism planning,and integrated into the holiday travel patterns,late for a holiday for micro model of rural tourism planning playa guiding role.