A Research On The Development Of Shanghai's Holiday Tourism

As an important part of modern tourism industry, holiday tourism arises with the implement of golden-week system. In the last 10 years, it has made an outstanding contribution to China's social and economic development. It has not only fired up the domestic tourism market and inspired the national tourism awareness successfully, but also stimulated the domestic demand. In 2008, the China government adjusted the holiday system, making a large change on the statutory holidays. The tourism management sector and tourism operators have paid good attention to the new holiday system, for it will bring new opportunities and changes to the holiday tourism development. So the relative research on the holiday tourism is favorable for the tourism management sector to enhance the supervise abilities, and for the tourism operator to improve the operating abilities.This thesis takes Shanghai as the study objects. Combining the theoretical and practical, qualitive and quantative methods, the thesis gives a comprehensive analysis for the development background, stage, as well as its influence of Shanghai holiday tourism, to give a clear understanding of holiday tourism's developing rule. Then, basing on the international experiences and the result of questionnaire, the paper makes an analysis on the influence that the new holiday system brings to the holiday tourists' demand, holiday operators' operation and the Shanghai holiday tourism's developing environment. In view of the above analysis, the thesis brings forward some practical countermeasures to accelerate the development of Shanghai holiday tourism.This thesis is composed by five parts: Chapter 1, Preface. It gives brief information of the study background of the thesis, research significance, the relative research, the research method and the explanation for some relative conception. Chapter 2, It gives an analysis of the theoretical and practical background of Shanghai holiday tourism's development. Chapter 3, According to the holiday tourism markets characteristic, it divides the Shanghai holiday tourism's development into three stages, and also analyzes its positive and negative effect on Shanghai's development. Chapter4, Basing on the international experiences and the result of questionnaire, it analyzes the influences of new holiday system on the holiday tourism. Chapter 5, In view of the above analysis, it brings forward some practical countermeasures to accelerate the development of Shanghai holiday tourism.This thesis has three new ideas: First, it gives a comprehensive research on the cause of Shanghai holiday tourism; secondly, it gives a empirical study of the new holiday system's influence on Shanghai holiday tourism; thirdly, it gives some suggestions on how to develop the holiday tourism product in Shanghai.However, because of the localization of the writer's theoretical and practical knowledge, there are some deficiencies in this thesis, such as lack of clear proof for the intrinsic relationships between holiday tourism and the leisure time, lack of quantitative prediction of Shanghai holiday tourism's development trends, and so on.