"New Beijing News" "we" Video Original Team's New Media Transformation Research

With the development of mobile Internet, traditional media is actively seeking transformation.In the wave of transformation, the traditional media people in order to adapt to the new situation,have sought to change. In China, the new media of "The Beijing News"transformation is successful, wechat, microblog and APP, digital newspaper, 3D video, news broadcast, short video news, comprehensive coverage of various communication ports, to achieve a "no longer just a newspaper" transformation.July 11, 2016, the Beijing news join hands with Tencent, co-founder of our video sector, to enter the field of short video news and news. The original team members of "We" video all from the group of the social news in The Beijing news. The traditional reporter to the Backpack Journalist, in the new field, the Beijing News and the "our" video team is in the process of exploration.This paper will set up a process from "We" video team, core concept, information transformation in the process of news production process, report mode, reporters working mode,social circle and other aspects of the change.researching the process of team transformation from the traditional reporter to the Backpack Journalist.From written reports to own media reports, "We" video original members have encountered many changes. From the "fast" to the pursuit of "impact" of the core concept of the news; From the objective description of the text to pay attention to the vivid and powerful video language;From the role of the writer to the mixed role of photographer, camera reporter , text reporter; From regular working hours to unfixed working hours, "walking on the road" news exploration model;From a social circle of breaking news to diversified social circle; From single to diversified written news by cross-department communication and cooperation. In the process of transformation, this team has been changing.Of course, in many of the change on the face of the transition path, "We" video original team encountered a lot of confusion. Technological gap, being uncomfortable to camera, lack of both broad and deep content in his report. The pursuit of the impact lead to breaking the bottom line of journalistic ethics.The transition from a single text to a full array of media with multiple vectors, upgrading to full media reporter from traditional reporter. In the new field, the "Beijing News" and "we" video team is in the constantly exploration.