| Through long years of baptism newspaper commentary is now prospering. Nowadays, many domestic influential newspapers have set up special editions for reviews, and strive to make news commentary section have brand influence. With the rapid development of new media, online media guide public opinion in the "agenda-setting" function has become increasingly prominent, and its impact on traditional media comment is very distinct, in facing of this the current newspaper comments are in difficulty situation. Because different newspapers and new media comment have different characteristics, for each of them has unique media support and operation mechanism of comment, if we master the "killer", avoid kill, both of them can play their own role in guiding public opinion.Currently, academic studies of newspaper reviews and new media era of network comments are common, but most of them focus on the present situation and prospects of the newspaper comments or new media comments, some also analysis certain feature or phenomenon. But the unity analysis of the combination of newspaper comments and new media study is very rare. Melted media age, the gap between communication carriers already broken, the integration and interaction of newspaper comment and new media comment is needed to pay attention to.The commentary in the news media convergence, the Beijing News exploration and achievements are very significant, this paper proposed by the Beijing News commentary and comparative study of its own reviews of new media, traditional media operations currently found itself new media features and shortcomings, and then put forward some ideas and initiatives to promote newspaper reviews the theoretical knowledge and new media convergence comment.Quantitative analysis and case analysis are used in this essay. Quantitative analysis of selected Beijing News 2015 8 10- August 23, 2015, edition of the two-week comment content analysis; new media, select its micro-channel public number boiling in August 10, 2015-2015 on August 23 this time pushing paper and its analysis. Select Case Study of Tianjin bombing newspaper news commentary issues and characteristics of Beijing News micro blog and public comment No. boiling content analysis, through newspapers and new media in this event presented the characteristics of the analysis of media convergence in their respective advantages and remarks scale and boundaries.In terms of the development of the current news, to explore propagation characteristics of various media, their commons and individuality is better to seize the opportunity to take advantage of propagation from each other, and try to have a upper hand on the audience and dissemination of results. |
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