Research On The Transformation Path Of TV People's Livelihood News Program Hosts In The Convergent Media Environment

in 2014,media convergence became the national strategy,and the industry called it the year of media convergence.Media convergence is taking place,and the reweighting of the media has led to the change of the traditional media discourse power.The audience is no longer limited to traditional media,but is shifted to various emerging media,and their access to information is more diversified.Under this background,the transformation of TV livelihood news presenter demand is imminent,which requires the traditional people's livelihood news show host has spread to financial media consciousness,to take advantage of big data means to correctly handle the audience feedback,grasping of the features of the various media,expand the host communication space.This is not only the higher requirement of the media era,but also the new development opportunity.