Study On Optimization Of Highway Passenger Transport Management In Yancheng

Transportation is not only related to people's daily life, but also has a direct impact on the social and economic development. Compared with other types of industries, the most prominent feature of the transport industry is the pilot and basic, especially the road passenger transport industry, which greatly improved the people's traffic conditions. With the rapid progress of our society, the development of regional road passenger transportation plays a vital role not only for the local transportation industry, but also for the development of local society and economy incalculably.At present, the road passenger transport industry of Yancheng City presents a unified, healthy and orderly development trend, but there are also many problems, such as the passenger market order is not perfect, the supply and demand situation is slightly imbalanced, passenger line lacks scientific planning, Contradictions are still prominent, passenger complaints and petition incidents occur, these are disrupting the normal order of the road passenger transport industry and stable development. In recent years, with the improvement of living standards, the demand for the service industry has become increasingly high, road passenger transport industry is no exception, the travel speed, comfort, safety and so on more and more attention, which Is the traditional passenger transport industry needs rectification and improvement of the part. In addition, the information management level of Yancheng Road Passenger Transport is still relatively low, it is difficult to meet the needs of regional integration and integrated transport connecting services. It has also become an important factor affecting Yancheng highway passenger transport efficiency and management level. Based on the theory of new public management, intensive management, absolute income consumption and cooperation theory, this paper analyzes the current situation of road passenger transport in Yancheng City, and makes a case study on highway passenger transportation in Yancheng area. The paper analyzes the purpose and significance of highway passenger transportation management. the study. This study adopts the case study method and multi-angle analysis method to combine the theory and practice. Based on the road passenger transportation policies and regulations, the management mechanism of passenger transport enterprises, the quality of passenger transport personnel and the information level of highway passenger transport, The paper analyzes the existing problems in the management, and analyzes the reasons from three aspects: transportation management department, passenger transport enterprise and passenger transport personnel. Finally, based on the analysis of the problems and causes, six rectification measures are put forward: It is necessary to perfect the safety system of road passenger transport, form a long-term mechanism of safety production and implement the safety management measures; to optimize the integration of the line resources and passenger capacity to integrate highway passenger transport resources; to guide the strategic restructuring of road passenger transport enterprises to optimize the transport organizational structure, By adjusting the road passenger transport structure; by sticking to the advantages of short-distance passenger transport areas, the implementation of dislocation development strategy to optimize the form of road passenger transport by strengthening the construction of passenger transport personnel, improve passenger marketing services, highlighting the brand, do custom passenger work, The construction of Internet safety supervision system, the implementation of innovative transport interconnection measures, the development of integrated operation of the network to strengthen the information management of road passenger transport, hoping to improve the overall Yancheng Road from the road to improve the quality of passenger transport, The competitiveness of the passenger transport industry, its healthy and orderly development.