In The Context Of Big Data,Network Self-made Drama's Audience Research

With the advent of the era of big data,network self-made drama inevitably affected by the "big data".In order to know the influence of big data on network self-made drama,whether there is any inconsistency between the influence of big data on audience's attitude and audience's behavior of network self-made drama,and the cause of the inconsistency,this paper has carried on an empirical research.Combining some related theories,such as communication,psychology,marketing and so on,using the methods of literature research,questionnaire survey and case study,we summed up the impact of big data on network self-made drama's audience attitude and behavior,and the reason of the impact.Besides,we verified the hypothesis that "'there are differences between the audience's attitude and the audience's behavior of network self-made drama".Analyzing from multiple perspectives,such as network self-made drama's production and marketing model,audience's behavior and audience's psychology,and we can found that the development speed of domestic network self-made drama is very fast at present,the effect of big data is more and more important.Due to the accurate control of big data on the target audience's psychological preferences and viewing habits,the network self-made drama which based on big data get more clicks and play.Big data may not make the network self-made drama get better reputation and higher scores,even make it attacked by a large number of negative public opinions,but this situation won't affect the ratings of network self-made drama normally.On the contrary,the network self-made drama which full of discussion and controversy will attract more potential audience,arousing their curiosity and desire to have a look.Finally,combined with the problems we found in the process of research,we propose some opinions and suggestions about how to make good use of big data,digging the inner value of it,in order to help the video website and network self-made drama's production and marketing team to bring us more and better works.Furthermore,we hope it can promote big data's application and development in the field of domestic network self-made drama.