Audience Of Youth Campus Network Drama Accept Psychological Research

In recent years,the development of network technology has had an unprecedented impact on the film and television industry.Unlike the traditional TV dramas that dominated the film and television market in the past,high-quality Internet dramas have grown rapidly in recent years and become an integral part of the film and television market.One of the typical representatives,the Youth Campus Network Drama,has gained widespread discussion and welcome from all walks of life once it appeared.Its influence in the film and television audience of the "Internet generation" has even surpassed the trend of traditional youth idol TV series.Why can the youth campus network drama stand out in the film and television market where flowers bloom? How attractive is it to the audience? What psychological commonalities does the audience have in the process of accepting youth campus network dramas? How does the Youth Campus Network Drama satisfy these commonalities?The author hopes to study these issues to understand the reason why the youth campus network drama is popular now.Based on this,thinking about the creative path after the youth campus network drama,I hope it can provide a reference for the development of other types of network drama.Based on the theory of "reception aesthetics" and "use and satisfaction theory",this article uses a combination of questionnaire surveys and in-depth interviews to study the audience acceptance psychology of youth campus network dramas.Specifically,in addition to the introduction,this article is divided into three parts:The first part is based on summarizing the general situation of youth campus network dramas.Based on the concept definition,it summarizes its development status and audience acceptance development trends,andsummarizes the current artistic characteristics of youth campus network dramas.Of audiences lay the foundation for psychoanalysis.The second part is based on the results of the questionnaire and the content of in-depth interviews,from the audience composition,acceptance situation,acceptance motivation to interpret the characteristics of the youth campus network drama audience.The third part is also the main part of this article.By analyzing the audience's acceptance process of the youth campus network drama,it summarizes the psychological commonality of acceptance,in order to provide reference for its benign development.