The Research On The Production And Reception Of Self-made Drama In China

With the development of the times and a changing of audiences about Movie Productions, The Self-made Drama become a new form development of Movie arts. It's not only reflects the trend about future Movie arts, but also express the audience requirements for the development of film and Television Art. In recent years, with the continuous maturity and perfection of Self-made Drama, the audience for its acceptance of the degree is also improving. Base on UGC Era and the production of network platform, Self-made Drama is using their own way to bring audiences a network visual feast right now.In our country, the research about Self-made Drama is still not mature so far, systemic and summary of research are less and scattered, the depth literature is basically in a blank state. In order to make an systematic analysis about production and acceptance of Self-made Drama, this paper first discussed the conception of network drama and Self-made Drama, also make a summary about network drama in its development course?subject matter classification and features.The third chapter is related to production. This paper analyzes the production status of Self-made Drama in three parts: production context, production content, mode of production. The production of Self-made Drama is based on the result of combined action in social context, public values, national policy and TV-play problem. In terms of content, comedy and love theme Self-made Drama is the most popular ones, meanwhile, the positive and optimistic workplace and love views of the audience are influenced by Self-made Drama. Another feature of Self-made Drama is to rebuild the image of the classic characters, create humorous effect by using the way of parody and exaggeration. Last but not least, the author makes an analysis of Self-made Drama in its fragmentation narrative mode, this mode is not only accord with the aesthetic tendency of the modern audience, but also reconstruction the fragmentation information needs in audience. In addition, this chapter also analyzes the mode of production of Self-made Drama, the boom of "IP" adaptation brings to Self-made Drama more quality "IP" resources, it plays role in promoting its development; The new-creation mode of teams provide the stage for young director while also ensure the diversity of video website TV-made drama, to meet the needs of different audiences. In the end, the "on and of" production models enhanced interactivity between the producers and audience, promote the progress of both sides.At the part of Self –made Drama's acceptance,this text analysises from four part: context, subject, mental motivation and behavior. Audiences' acceptance on Self-made Drama is based on the society, culture and audiences' choices. Youth group as the main audience of Self-made Drama, their acceptance result will directly affects the development of Self-made Drama. In order to relieve their pressure, eliminate isolation, and satisfy their fantasy for an ideal life, audiences have been basically formed a stable viewing audience behavior, and gradually formed the habit of viewing Self-made Drama anytime and anywhere.Throughout the current situation of each video website network's development of homemade drama, Youku is the leading role. Nowadays,video website in China is still in the developing.This text uses the communication and sociology as the context, combined with the professional knowledge, using content analysis, case analysis, questionnaire survey as research methods. Using satisfied theory, Maslow's demand theory as the theoretical basis. This text's analysis start from the production and acceptance of video websites' Self-made Drama, and combined with Youku's Self-made Drama, analyzing the actuality of Chinese Self-made Drama on production and acceptance. The writer hope this text will contribute little for the study on Self-made Drama.