Zhi Hu Content Generation And Development Strategy Research

Internet technology constantly integrated into people's lives,and it also created a new way of people's production work.In the web1.0 era,the network or the traditional sense of the media,the degree of dissemination of information to the audience.With the arrival of web2.0,the discourse power of network communication is re-structured,de-centralized,and users create content for other users to consume and become the mainstream information production and organization mode of the Internet.The concepts of UGC(User Generated Content),PGC(Professional User Generated Content),OGC(Professional User Generated Content)are different from each other and overlap in different fields.UGC + PGC model is the organizational model of user's information sharing under the theory of cognitive surplus,while UGC+ OGC model is the organizational model of information service provided by users.At present,China's Internet field to UGC + OGC mode.However,with the payment habits of Internet users gradually develop,UGC + OGC model is gradually rising.As the largest Q & A social networking site in China,the pace of development in recent years,amazing,with strong representation.Know the development vision is to build a knowledge service platform,the content of the organization to UGC +PGC-based.At present,the knowledge platform integration of the Q & A,columns,e-books and other communication media,including text,video,audio and other information content.Through the system analysis of the platform for the development of China's Internet to provide a comprehensive positive reference.In this study,we focus on the five dimensions of Larswell's 5W model as the basic research framework,which consists of four types: user's type and role,content type and attribute,user's content motivation and user's content generation pattern,Systematic Analysis.In the study of user roles,this paper analyzes the role of user roles in contentgeneration,and proposes a general model of user role flow.The communicator's own needs determine the communicator's motivations,so this paper analyzes the motivations of users' participation in content production by means of questionnaires.Communicator 's own needs are internal factors in the communication activities,and the facilitated conditions provided by the platform are external factors of their participation in communication activities.In contrast to the incentive mechanism of the traditional Q & A website,this paper demonstrates the innovation and drawbacks of the incentive mechanism.The content quality and quantity control through the unique content organization mode,and the case study method to demonstrate the advantages and disadvantages of the content control strategy.At the end of the article,the author gives some suggestions and countermeasures to the content production mode and the commercialization way.