Study On Media Ecology Of Bilibili

Barrage and ACG has long been regarded as a niche culture,but which are characterized by both bilibili,its active users hit the 2016 mark in 2016.That same year,CCTV and the communist youth league central has announced in bilibili.Bilibili to ACG fans provide video resources.At present,the domestic ACG more than 200 million users,up to billions of market potential.However,as the domestic ACG base station B is still not to the attention of the academia,the related research also are very little,the overall study of ACG media is blank.Therefore,this research to fill the gaps in related research.In this paper,the court honor professor of media ecology as the theoretical basis,this paper explore the B stand of media ecology and its main parts.Specifically,the media environment,information technology,business operators and users,content of ecology,the propagandist and marketers constitute the main body of media ecology framework.The problem is that bilibili how to use the internal and external factors into a complete ecosystem?This is the research emphasis of this article,is also in this paper,the research purpose.With the change of media technology,media forms,mode of transmission,and are changing media environment,the traditional media unsustainable model of development,but it is unclear whether the new direction.Under the new media environment.ACG and ACG media are in rapid development,but not enough emphasis on the academe.On the one hand,this article first to ACG media media ecological systematic combing and summary,makes every effort to present media ecological landscape.On the other hand,this paper analyze the media ecology,this paper explores B station under the new media environment to explore the different from the traditional way of media development,show its unique media forms and create a new pattern.This is the biggest innovation of this place.This paper holds that the media of "ecological is king" era is coming.Bilibili as an oasis,support not only its own growth,has blazed a new path for the media industry.Bilibili "oasis ecology" is the key of the success of the ecology is the key to development and conditions of the uniform,eventually form an ecological community.In a word,this paper research will provide new ideas for the transformation of the traditional media.It is also for video sites such as network media business model provides a new Angle of view.In this paper,using a variety of research methods to study bilibili,carding a large number of literature to the literature analysis and induction,understand bilibili historical background and the current situation of the development,to obtain the global understanding of bilibili.Through comparison analysis on bilibili,tencent video and iQIYI barrage of video system comparison research.By case study method to bilibili serialised "those things" when the rabbit for case studies.In addition,this paper USES qualitative analysis the content of the video for B station property,ideology and so on carries on the summary of barrage.This article consists of four chapters,the first chapter explains the research background of this article,the research significance,research methods and research content.The second chapter analysis bilibili external survival environment and create opportunities.The third chapter mainly analyzes the content of bilibili ecological and forms.The fourth chapter discusses survival mode,that is,the media strategy,the propagandist,and marketers.