The Labor Reflection Of The UP Owner Of Bilibili Barrage.com

This study focused on the production and struggle of content uploader in the website named bilibili according to the "Digital Labor" theory,by observing and participating in the content uploader's daily activities.The study found that the content uploaders working on Bilibili is similar to the "excess game" in the factory described by Brouwer.The working process can be divided into three stages:forming a community of interest-forming a feedback mechanism-stimulating reproduction".As employer Bilibili organize and operate the rules of the game,creating a unique community culture based on anime culture.Inspired by the community culture,the content uploaders actively participate in the game and carry out the dual work of production and consumption.From the game the content uploaders generated consent to the production relationship and distribution method dominated by the Bilibili.Thus Bilibili established an information development model based on the production of the content uploaders,obtaining the surplus labor under the cover of the community culture and the game mechanism.While the content uploaders were faced with the deterioration of the creation environment,the lack of income and welfare,becoming the "digital labor" of the Internet industry.As initiative digital labor,the content uploaders ever initiated some resistance such as breaking rules,making comment,and remix-themed content.Due to the anime culture as the base color of the community,and the limitations of the real political and commercial environment,the content uploaders showed a weak resistance.At present,these struggles cannot get good results,but it's a good start for the workers in the information age to improve the condition of imbalance interests.In the era of globalization and information,new technologies have been levied by capitalism as tools for cross-border and trans-temporal exploitation.Bilibili commercialize the outcome of when connecting with the global market,and secretly exploiting the content uploaders coverd with the community culture.The process of commercialization has penetrated into the entertainment of young people,changing communication behavior into consumer labor,and content uploaders has finally become the "digital labor" in the information age.