Barrage Technological Innovation Under The New Form Of Interactive Video Social Research

Barrage video as a new form of video,is refers to the user as she watched the video at the same time can be their own comments by sending a barrage of the form shown in the video,is a kind of can realize real-time interactive viewing mode.Barrage video originally is the unique characteristics of professional play screen video website,is the product of secondary yuan culture world.Now,with the traditional video website,film and TV industry promotion and application of technology of barrage,barrage video a new way of social interaction gradually known by people,and opened up a new era of social video.Under such a background,based on the users in the barrage of video interaction as a research perspective,to explore the barrage video of how users through the barrage to realize the interaction?This article from the related theory of "interaction",at the same time of theoretical analysis,using analysis method of content analysis and participatory observation,the barrage video user interaction,forming factors and the development of the future may explain.This paper mainly divided into five most:The first part of introduction introduces the choice of the barrage the cause of the video,value,and at present academia for "barrage video" research present situation;The second part of the specific research object of this article-Bilibili barrage net characteristics,and makes a brief overview of the development of;The third part adopts the method of content analysis,starting from the specific interaction of microscopic,with the growing popularity of B site were "those things" when the rabbit barrage of commentary for the study of text content analysis,study:barrage video is to use flash and barrage player technology,realized the user in the process of watching for "barrage"instant interactive media.Concrete is divided into three levels:the interaction between the user and video interaction,user interaction and a barrage of interaction between ethnic groups.From a macro perspective,the fourth part explores that barrage video of the new video social interaction is the way in which "ridicule culture","group sense of belonging" and "onlookers psychology" under the role of social factors such as form,and in the present situation of the development of the barrage quality not jing and challenge to traditional viewing habits.Finally,the fifth part of the article thinks that barrage video as a new video form of social interaction,is a new breakthrough of the original video social interaction,for the video of the social development provides a new possibility,and analyzes the barrage video form of social interaction in a diverse development status in the field of media.