The Study Of Barrage Culture

"Barrage" appeared on the screen in the form of text scrolling is an emerging way of comments. As a branch of the youth subculture, barrage culture develops gradually under the widely used new media technology and the rising of the barrage video websites. Barrage culture has been spread widely and has been applied in every field at the same time. It has been attached great importance by the mainstream culture and traditional media gradually which manifests the unique cultural style of the barrage.Barrage video created a new era of viewing by the immediate comment which causes the transformation of the disseminator and the receiver. Barrage culture presents the peculiarity of rebellion and resistance and the characteristic of collage and reconstruction through the second creation of the text and video. Under the condition of “decentralization” of the Internet and the development of media technology, barrage culture could come into being. Virtualization of the space of public opinion also provides good spanning space for barrage culture. Driven by the commercial interests, the instant comments- barrage transforms into subculture form eventually. What's more, through the analysis of “Barrage group”, users have the characteristics of youth and viscosity. As the builders and appreciators of barrage culture, barrage group have strong ability of information collection and high sensitivity of image which makes barrage culture spring up. By the spread of barrier-free mode, barrage culture plays a role in various fields. It not only updates the viewing habits of audience, but also creates a new situation of social networking which makes it become the darling of the video media. Finally, barrage culture has become the new test field of youth subculture.Through the analysis of the construction and transmission mechanism of barrage culture, this article finds out that barrage culture lacks of strict regulation of the content and language specification during the process of Internet transmission. It is users' “superficial-thinking” and “no content” of transmission that hinder the development of barrage culture. Therefore, video websites need to strengthen the content control. Besides, relevant industries should enhance their self-discipline and social responsibility in order to give barrage culture a clear space for development. This article gives basic explanation and interpretation of barrage culture which might have an effect on the study of cultural landscape of barrage and youth subculture.