Entertainment,resistance And Infiltration:Research On The Interactive Rituals Of The Barrage Group

In recent years,barrage videos,as "foreign products",are developing rapidly and gradually entering the attention of mainstream media.Bullet screen comments become a social carrier for video communication.At the same time,many official discourse institutions,such as the Central Committee of the Communist Youth League,news broadcast and so on,enter the barrage website to spread the mainstream values of the barrage culture.In the era of mobile Internet,as a youth subculture,how to maintain its own style and characteristics,and how to start a dialogue with the mainstream culture has become a topic worthy of attention.On the one hand,through questionnaire survey and in-depth interview and other research methods,this study analyzes the emergence and evolution of the interactive ritual of the bullet curtain,and explores the performance of elements and ritual results in the interactive ritual.On the other hand,taking Bili Bili festival as the specific research object,this paper makes text analysis and quantitative Emotional Analysis on the video content and the bullet screen,explores how the bullet screen family's focus of attention,social relationship symbols and emotional energy are generated in the bullet screen interaction ceremony,and the phenomenon of group stratification and external mainstream culture collection within the bullet screen family group ignored in previous studies Analyze the compilation.It is found that,for the reasons of personal interest or rebellious departure from the mainstream culture,the barrage people gather in the virtual space of "quasi synchronization",isolate the external groups through the use conditions of the barrage and the unique discourse system,release their emotions through collage parody and other forms of expression,seek group identity,form an interactive situation and form a cultural community.At the same time,there are power and status stratification within the barrage clan,which is influenced by commercial capital imperceptibly,and there is a cultural phenomenon of "two-way wall breaking" between the barrage clan and the mainstream culture.