A Study On The Network Media Reports About College League Of Three Big-ball Sports

Because of the advantages of network media,such as the rich content,the high audience freedom of selectivity,the information speed,it gradually occupies the important status in the people' life.In the network media,the proportion of sports news gradually increased,while basketball,football and volleyball league are most remarkable,university basketball league owns most matches,audience,the most strongest appeal and the largest span of college sports season in,our country;China University Football League is a league that colleges and universities participate in mostly,the Football League also has the most wide impact and the highest competitive level;Chinese College Volleyball League promoted the level of university volleyball sports,it also sent a large number of outstanding talents for the volleyball occupation league.This paper researching 11 network media about video news,picture news,text news of college basketball,football,volleyball league.In the analysis of video news of college basketball,football and volleyball league,the main part of communication analyzed sina sports,Sohu,Net Ease,Ten cent sports websites and related events website,video sharing website,video broadcast,VOD websites,forums,as for the content of communication,it selects the video news content research,taped interview after game,video highlights,entertainment,information and communication channels.In the analysis of photo news of basketball,football,volleyball league,it also selected five comprehensive portal website and forums,events,and studies the special pictures website,sports network;as for the contents,it researches the main page map,column title page prompt map,news text with pictures and independent news photos.In the analysis of text news of college basketball,football and volleyball league,it selected consistent integrated portal website,as for content of communication events;the main analysis arecommunication,news interview,news commentary category,also analysis the source,truth,leading actor,sharpness.The network media mainly has the following problems in the China college basketball,football and volleyball league: lack of innovation,the depth of report is insufficient;the quality of different events is imbalanced,the number of men's and women's events is not balanced,three events do not have large gap;excessive entertainment,pay too much emphasis on news reports;audit is not rigorous,lack of institutional norms;website content is not perfect,the interface is not clear,not beautiful,lack of the necessary content and so on.To solve these problems,the author puts forward the following suggestions: innovative the content of video news,innovative technology;establish large data system for video news;add the barrage technology;looking for dramatic moment in game,increase the depth of report;strengthen the positive reports,carry forward the spirit of sports;balance different quantity of events;event website improve its website construction,enrich the content of news;improve the league system,improve its ornamental characteristics;network media should pay more attention to the college basketball,football and volleyball.