Research On The Report Of National Sports College Basketball League By New Media

With the rapid development of science and technology,the extension of new media has brought great changes to people.Traditional media has been unable to keep up with the pace of game coverage,and new media is quietly spreading its development.Among them,mobile APP,as a brand new communication medium,quickly occupies a place by virtue of its rapidity and convenience.Help the SCBA league break the time-space gap with the invisible hand of new media.The key content of this paper is to make a detailed analysis of the report of SCBA league by taking "my Olympic basketball APP" as an example.This paper USES the methods of literature,comparative analysis,case analysis,logic analysis and mathematical statistics to classify and sort out the report contents of "my Olympic basketball APP",and analyzes and discusses after the comparison.Firstly,the relationship between SCBA league and "my basketball APP" is analyzed,and the development of "my basketball APP" and the reporting process of SCBA league are also described.Then,a comparative analysis is made from the professional sector system and various aspects of different seasons,including the report form,news trends and team reports,group setting and main body of report contents,to effectively compare the data of different seasons.In the end,"my Olympic basketball APP" is compared with tencent sports NBA.Taking tencent sports NBA as an example,this paper analyzes the advantages and disadvantages of "my Olympic basketball APP" in various aspects,and provides perfect countermeasures.Therefore,from the perspective of the application of "my Olympic basketball APP" in the communication of SCBA league,this paper discusses and studies the role of new media in the communication and development of SCBA league from a brand-new perspective.I learned that the shortcomings of the report lie in the imperfect network broadcast technology and lack of professional live broadcast commentators,weak brand awareness,small amount of news push and low quality of content,more importantly,weak timeliness and low enthusiasm of fans' interaction.Thus,it comes to the conclusion that data analysis brings more possibilities to the development of SCBA league,reports of different seasons of SCBA league show an overall upward trend,"my Olympic basketball APP" is not timely compared with tencent NBA,live broadcast technology needs to be further improved,and it provides a new platform for SCBA league fans.In addition,reasonable Suggestions are put forward for the problems in the SCBA league report of "my ao basketball APP" :improve the broadcasting technology,build an excellent interpretation team,establish the SCBA league brand,increase the number of reports and improve the quality of reports,strengthen the timeliness,attract audiences and develop interactive space.