Study On The Motivation Of The New Media Era Of Consumer Privacy

The rapid development of Internet information technology has brought an unprecedented information surfing experience for people, people can be in a relaxed media environment to enjoy all kinds of new media information, speak out at the same time, realize the rights of free speech. Strong self-expression, therefore, the new media platforms, show the phenomenon of self can be seen everywhere, bask in the picture, show figure, beautiful view record life, love, marriage, the tangle of relationships, and so on, any private topic become proof of individual life in the network.And privacy as a kind of cultural forms from the private sector to the development of the common areas, experienced a dialogue with mainstream culture mutually exclusive-- the process of compiling. Media has always been known as the country less propagandistic, voice of elite culture, advocates of the mainstream consciousness thoughts dominated media content tend to be far away from the public, minority, and serious heavy central issue. The emergence of new media is the impact of the media’s initial stereotypes, it means that a "tsar abdicated, personal payable to" era of the real, encourage a decentralized, the development of popular culture, mature. "Privacy consumption" is a typical representative of popular culture of the era, it constantly digestion with elite culture, finally accepted by the mass media, and become the new media age preempted consumer market.