Strategies Of Publishing Enterprises To Use IP Of Network Literature Appreciation

The concept of network literature IP(Intellectual Property) in 2014 was introduced into our country and rushed occupied the field of publishing, film, animation, games and other mainstream cultural industry, and has attracted the publishing media group holding. and has attracted the publishing media group holding. The concept of network literature based on the digital platform of the Internet, which is the embodiment of IP in the field of publishing. Network literature IP has multiple characteristics of the entity copyright resources and digital information products, the development and appreciation of its subsidiary rights is the biggest advantage of network literature IP.Compared with those who have successfully created the IP value chain of foreign counterparts, domestic traditional publishing enterprise due to enter era of market competition too late, many enterprises are still in the transition period, the development of IP resources did not reach the best level. Many of China’s publishing enterprise IP network literature only focus on the using of value of the traditional publishing field, the development of copyright still in publication, reproduction, distribution of the primary stage of paper books, ignoring the many subsidiary IP network literature development rights and development use, Leading to waste of IP resources. Only some enterprises which start earlier and relying on the network digital platform can be more comprehensive development and utilization of network literature IP. In today, with " Content is the most important", "Service Content is the most important" of the competition situation, the publishing company must draw enough attention to the network literature IP, fully understand the network literature IP Ways to Increase Value and value-added mechanism in the publishing field, explore effective use of these business strategy IP resources, expand the product diffusion channel terminal market, the only way to stand out from the increasingly fierce competition.This paper puts forward "publishing enterprises make use of the IP network literature appreciation strategy" this thesis, summarize and analyze the current situation of the network through the literature value of IP, IP network literature and publishing enterprises to take advantage of value-added mechanism IP network literature published in the field of value-added problems encountered in-depth study, and ultimately make some viable value-added strategy for publishing corporate information, and also to improve our IP network literature industry value chain, improve publishing enterprise efficiency, and promote the development of the publishing industry offer some suggestions and views.There are six parts in this paper.The first part is the introduction. This part introduces the background of the paper, research value, research methods and innovative points of the article, and makes clear definition and explanation of the main terms, concepts and basic theories related to the following.The second part is the introduction and analysis of the value of the IP value in the publishing field of our country’s network literature. Combined with some of the more detailed market data and questionnaire data, a detailed analysis of the value of the IP value of network literature in China and the value of value-added channels in the field of publishing.The third part analyzes the literary value of IP network value-added mechanism in the publishing field. Based on the typical cases and statistical data, the value-added reasons and principles of the value chain of the entire industry value chain are analyzed.The fourth part discusses some questions which appeared in network literature publishing companies seeking IP value added process, mainly from the source IP, copyright protection, user needs and publishing enterprises themselves were analysis and study, find out the reasons for these value-added problem.In the fifth part, in view of the plight of Chinese publishing enterprises to use the network literature IP to seek the plight of the value added in the network literature IP value to realize the value of content. Scattered through the integration of enterprise resources to build a diversified publishing channels, enhance the rate for the utilization of IP resources. In order to control and absorb more outstanding network literature IP resources as the content of reserves, in terminal market put forward feasible marketing channel strategy, finally complete the publication enterprise whole network literature and IP industry value chain to build.The sixth part is conclusion. Generalizes the main to the full text, and at the same time on the publication of the literature on the use of network literature IP resources to achieve the value of the future outlook.