Alternative Communication In China(1966-1976)

The "Cultural Revolution" for ten years, is an abnormal development period of communication history in China, mainstream cultural autocracy hindered people to exchange ideas, make people cross the obstacles and seek the release of thought. At present, the domestic research on the "Cultural Revolution" period are mostly from literary or historical perspective, there is no pure research topics offbeat spread from the perspective of communication are, so this research has important significance to fill gaps in communication studies.This paper will take "the Cultural Revolution manuscripts" as the core, to the "Cultural Revolution" period manuscripts popular reasons. The first is "the Cultural Revolution" period of alternative communication, introduced four alternative communication phenomenon that the “Dazibao ", hand written novel, underground salon,underground poetry and songs of youth. The second part is the " Cultural Revolution " period, the dissemination of the contents of the manuscripts,. The third part is that the ‘Cultural Revolution" period manuscripts, mainly from is different from the official publication in the dissemination of content, communication channels, communicators and the audience.The fourth part is the Resistance of the "Cultural Revolution". In summary, the final reason of "popular cultural revolution manuscript" is the contradiction between the folk culture and the mainstream consciousness.